Empowering Entrepreneurs to Seize New Opportunities

Bruce Adlhoch runs a successful ad agency in Los Angeles and has built an impressive client list over the past 20 years. Adlhoch Creative needs a bank that is responsive to the fast-paced and dynamic advertising world. “The nature of our business creates a cash-flow scenario that would scare away most banks and lenders,” Bruce says. “Banc of California is always there for me with exceptional service and the financing I need.”

Bruce’s full-service agency provides advertising, branding and media services for clients in need of great ideas. His previous experience working for large ad agencies included clients such as Nike, Hilton, Disney, Intel and Revlon. That’s when he saw an opportunity to create a new kind of creative team. His vision was to bring talent from big agencies to create a smaller, nimbler and more responsive agency—one that, in his words, “thinks big and moves fast.” Financing solutions from Banc of California enabled Bruce to seize opportunities, which empowered his success.

“I make it a point to understand a client’s business before proposing advertising solutions. Banc of California takes a similar approach, and that’s important to me. They take the time to understand my unique situation, and they propose financial solutions that help to fuel my growth.”

– Bruce Adlhoch

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